Over the past 12 months, Florida’s homeowners insurance market has faced significant challenges. However, there have also been efforts to stabilize the market, including new insurers entering and legislative reforms aimed at reducing the financial strain on homeowners. This article explores the insurer exits, new market entrants, and broader trends that have shaped Florida’s homeowners insurance market landscape in the last year.
Florida insurance market

Insurer Exits from Florida

Florida’s homeowners insurance market has experienced multiple exits in the past year, continuing a trend that started in recent years. A combination of rising costs, increased risk from natural disasters, and financial instability due to high claims payouts has led several insurers to reduce their presence or leave the state altogether.

In 2024 alone, several major insurers announced their decision to stop writing new policies in Florida. These companies include prominent names, who cited financial strain from rising claims due to hurricanes, flooding, and other natural disasters as major reasons for their departures. As these large insurers exited, many homeowners were left scrambling for coverage, with fewer choices available and rates rising due to decreased competition in the market.

The state’s high concentration of insured properties in disaster-prone areas, combined with litigation costs and the trend of increased claims, led insurers to scale back their exposure.

New Insurers Entering the Market

While some insurers have left Florida, others have sought to capitalize on opportunities in a market ripe for disruption. In 2024, eight new insurance companies entered Florida’s homeowners insurance market, aiming to provide more competition and hopefully more affordable options for homeowners. This influx of new companies comes at a time when the state’s homeowners are feeling the financial burden of rising premiums.

The new entrants range from smaller regional companies to insurtech startups, which are leveraging technology to offer innovative solutions in pricing and claims processing. These newer companies often use data-driven algorithms to assess risk more accurately and provide personalized coverage options, potentially improving efficiency and customer service in a market that has been traditionally plagued by inefficiencies.

Legislative Reforms and Efforts to Stabilize the Market

Florida lawmakers have been actively working to stabilize the insurance market in the past year, passing legislation that aims to reduce litigation costs, address fraud, and promote healthier financial practices among insurers. For instance, the 2023 reforms introduced changes to the state’s claims process, aimed at reducing the number of lawsuits filed against insurance companies. This is significant because lawsuits have been a major driver of rising premiums in the state. By attempting to reduce frivolous claims and attorney fees, the state hopes to create a more sustainable environment for insurers.

Additionally, the state has worked on improving the funding of the Florida Hurricane Catastrophe Fund, a program that helps insurers cover catastrophic losses caused by storms. This fund is critical to ensuring that insurers can pay out claims without going bankrupt, which helps prevent market collapses and ensures homeowners can rely on their insurance providers during disasters.

Insurance Market Challenges Ahead for Homeowners

Despite the entry of new insurers and legislative reforms, challenges remain for Florida homeowners. Premiums continue to rise, as the state’s susceptibility to hurricanes and flooding remains a major factor in driving up insurance costs.

In addition, while new insurers may help alleviate some of the pressure, the market is still relatively volatile. Insurers are cautious about entering or expanding their business in Florida due to the unpredictable nature of natural disasters, making it essential for homeowners to carefully assess their insurance options and ensure they have adequate coverage for their needs.

Homeowners need to remain proactive in seeking the best coverage options available. It will be critical for both insurers and lawmakers to continue working together to ensure a stable and sustainable market in the future.

If you are looking for a robust homeowners insurance policy, call Anderson & Associates Insurance Group. We are here to help residents of Sarasota and Manatee County to obtain the insurance coverage they need.

Shelli Ensminger
  • https://www.linkedin.com/in/michele-shelli-ensminger-63a28a1a/
  • shelli@andersoninsgroup.com
  • 941-729-7355
I love my job, people have a sour opinion of sales (insurance in general), I like to change their mind about that. Wether it be saving them thousands of dollars each year or delivering the check when tragedy has struck. I am protecting people, and I feel good about it.
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Shelli Ensminger
I love my job, people have a sour opinion of sales (insurance in general), I like to change their mind about that. Wether it be saving them thousands of dollars each year or delivering the check when tragedy has struck. I am protecting people, and I feel good about it.
  • https://www.linkedin.com/in/michele-shelli-ensminger-63a28a1a/
  • shelli@andersoninsgroup.com
  • 941-729-7355
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